Why?

Clear Channel Billboards.



Ive been trying to research into why the billboards in hartlepool advertise what they advertise? While walking round capturing images of hartlepool I've noticed that the bill boards I've seen consist of ads such as strongbow, stella, aldi and bargain clothing. It would seem almost impossible to ever see a billboard advertising something like channel in hartlepool or any north east town for that matter. 


Ive noticed a lot of the billboards in hartlepool are run by a company called "clear channel" 

http://www.clearchannel.co.uk/who-we-are/

Unfortunately I've been quite unsuccessful in finding hard evidence for the questions i have regarding these billboards. My understanding of how companies work with companies such as clear channel are that they would pay clear channel to be able to have one of their ads on billboards around the town. I would summise that companies research and work out what income bracket people living in that area are under and such factors as this, before deciding whether their company or brand would be worth advertising there; hense why channel or other high premium brands are not advertised in the town. These luxuries would be seen as unaffordable so therefore unappealing to the the people living in the town. 

This would explain why such advertisements such as aldi get advertised in Hartlepool. The idea of cheap food and bargains would be expected to appeal to people living in hartlepool because as a whole hartlepool is seen as a town with a low income bracket in comparison to other towns or places in the country.